To wrap up a massive year for us at Switchflick Production in 2018, we have decided to rebrand the business to ‘VDigital Creative’ to finish the year and start afresh for 2019 with a new look and personality.
But first, here is a little back story of our journey, Switchflick Productions has been in operation since 2010. 8 years ago we were focussing predominantly on video productions and working on corporate videos, events and weddings.
Fast forward to the present time in 2018 and things have changed alot! The client and digital landscape have shifted, social media has become a necessity for business owners, digital disruption was dominant in the workforce and our skills were expanding into strategy and content for social and digital marketing. Long-form video content has become less desirable and short-form video content for social media was in high demand!
It is this shift in the digital world and entry into the ‘4th Industrial Revolution’ that we have decided to rebrand the business ‘Switchflick Productions’ to ‘VDigital Creative’. More of our clients were crying out for social and digital direction and of course, creating awesome video content is still integral to the overall picture and part of our service offering. However, we found most of our work is required for Social & Digital marketing.
The rebrand is also necessary to freshen up our image, we do not intend to appear ‘corporate’ but more ‘approachable’ ‘innovative’ and ‘solutions-driven.’ Our services cover a full social media strategy to meet our client’s goals by creating engaging posts accompanied by clever graphics and video content, a thorough social media ad campaign that covers clients objectives from brand awareness to conversion, a digital review of their website, SEO, email marketing and of course we still cover video coverage for weddings, events and more.
However, we also acknowledge the world of digital is an ever-changing industry and if you don’t innovate you die. Since 2016, we’ve been exploring virtual and augmented reality applications. This includes a virtual tour (ideal for real estate, building, tourism, educational institutions etc), virtual reality for health & education, augmented reality for children, education and businesses. Since then, we are now Google Trusted Photographer to create virtual tours on Google Business Pages and we are also working on unique marketing projects implementing Augmented Reality applications – think interactive business cards, print material, e-commerce and more!
Adelaide is a city brimming with innovation and we are excited to share our VR and AR journey. This rebrand is a natural evolution to welcome new changes and embrace the future in digital and technological developments not only for ourselves but for our clients.
For all future enquiries related to VDigital Creative, we encourage you to visit our new website at www.vdigitalcreative.com.au and subscribe to our newsletter to receive updates on our projects and journey. Also don’t forget to follow us on Facebook for more regular content!
Thank you to all our clients past and present who has followed our journey so far and I hope you continue to engage with us.